Frank
Test Drive the Arts
Identity
Marketing Materials
Project Overview
The team at Frank delivered an multi-faceted promotional campaign for Audience Northern Ireland. The audience development agency charged us with the creation of a brand identity and communications for ‘Test Drive the Arts’ - a web-based initiative to encourage theatre virgins to ‘give the arts a try’.
We created an integrated programme of collateral held together by a stong colour palette, bold typography and an inviting empty theatre seat for the project’s logo. We Created outdoor advertising, flyers, posters and designed the website's front end interface.