Frank
BBC Radio Ulster—Online idents
Motion Graphics
Project Overview
We created a series of five animated idents to brand BBC Radio Ulster’s online video content. Taking as our starting point BBC Northern Ireland’s commitment to ‘reflect the stories of our community’, we identified key content themes and developed a range of ideas for the sequences that would connect them with Radio Ulster.
Close collaboration with the client helped us refine and adapt these early ideas to ensure that the full range of their video content could work with one or more of the idents.
Working within the BBC brand guidelines, the finished package was delivered to top and tail the online content with an additional web address overlay. We also sourced and developed the accompanying audio.