Frank
Replay Theatre Company
Identity
Identity Guidelines
Website
Print Items
Project Overview
Replay, one of Ireland’s most acclaimed children’s theatre companies commisioned us to deliver an extensive rebranding programme. The challenge of creating an identity that resonates with an audience spanning 5 year olds to skeptical teens, parents and education professionals was met with a colourful scheme that highlights the playful attitude at Replay’s heart.
The solution was borne out of the core idea - ‘growing inspiration together’ which reflects Replay’s purpose of inspiring positivity and learning through theatre. A set of branding guidelines were developed to promote individual productions whilst delivering credit and consistent visibility back to Replay.