The Giants are Coming

• Land Of Giants

  Frank was engaged by Land of Giants to create a brand identity for what promises to be the largest outdoor arts event ever seen on the island of Ireland.

  Staged by the Giant Events Company — a consortium made up of Beat Initiative, Belfast City Council, Belfast Community Circus School and Young at Art — Land of Giants will take place on 30 June 2012 in Belfast's Titanic Quarter. An audience of over 20,000 will marvel at a unique spectacle combining acrobatics, aerial dance, circus performers, music, multimedia and pyrotechnics.

  The creative team at Frank developed the brand identity and a range of materials to promote the event's launch. These included a microsite for volunteer recruitment, a moving ident and advertising.

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