Tapping the creative power of social
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Mayday Mullagh!
Mayday Mullagh is the brainchild of Irish actor and Hollywood resident Brían F. O’Byrne. A unique gathering of professionals, amateurs and enthusiasts of the performing arts, Mayday Mullagh is a boutique festival that inspires a burgeoning theatre scene in Brían’s home town of Mullagh, County Cavan.
Frank was asked to develop a creative platform to promote the festival. We developed a website that built anticipation in the lead up by aggregating posts, comments and video from various social media into a single dynamic feed. Brían opened his address book to build an amazing digest of video content with acting talent from Guy Pearce to Kate Winslet posting clips in response to the question; ‘How did you get into acting?’
We pulled user-generated content from Facebook, Youtube, Flickr and Twitter into a handmade, interactive environment that spiked interest and sent Mayday Mullagh viral, before, during and after this amazing one-of-a-kind event.
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